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Unwrapping the Success of Snickers' Iconic 'You're Not You When You're Hungry' Slogan


Photo by Hans on Pixabay


Snickers is a well-known candy bar that has been a household name since 1930 when it was first introduced by Mars, Inc. However, in 2008, Snickers launched a campaign with the tagline “You’re Not You When You’re Hungry” that changed the way people viewed the brand and propelled Snickers to the forefront of the confectionery industry. In this blog, we will explore the history, analysis, success, and impact of the Snickers “You’re Not You When You’re Hungry” slogan, as well as some important takeaways from its success.


Introduction to the Snickers ‘You’re Not You When You’re Hungry’ Slogan

The Snickers “You’re Not You When You’re Hungry” slogan has been an integral part of the brand’s identity since it was first introduced in 2008. The slogan communicates the idea that when a person is hungry, they are not themselves and need a Snickers bar to help them get back to their normal state. It is used in all of Snickers’ advertising campaigns and is featured prominently on the packaging of the candy bar. The slogan is simple yet effective and speaks directly to the target audience.

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