top of page

The Magic of Purpose! Winning Hearts, Minds, and Revenue

The purpose is the magic ingredient that can help your business win the hearts and minds of your customers and generate more revenue. When you have a clear sense of your business, it becomes easier to connect with your customers on an emotional level. They will appreciate what you stand for and be more likely to do business with you. Let's discuss the importance of purpose and how you can use it to grow your business.




1. Purpose Drives Employees


Employees are the driving force of a business. They have to be engaged and motivated enough to perform, learn, and grow with your organization over time. Great leaders know that purpose is the key to employee engagement. When employees can see how their work contributes to a higher cause, they will go above and beyond the call of duty. If your employees are doing work that they love, it is easy to keep them motivated and help them grow their careers.


2. Purpose Makes You Stand Out From the Competition


Since many businesses offer similar products or services, companies need to differentiate themselves. One of the best ways to stand out is having a clear and compelling purpose for your company and customers. When people know what you stand for, they will become enthusiastic customers and advocates of your brand!


3. Purpose Attracts Better Talent


For today's competitive market, businesses must make themselves an attractive place to work. In a report from Deloitte, 83% of employees say that they would consider leaving their jobs if there were no opportunities to "use my talent in ways that are fulfilling and satisfying." When you have a strong sense of purpose, people can see how they fit into your organization and why it matters.


Employees at Airbnb are passionate about making the world more open and sharing.


4. Purpose Builds Trust


Customers want to do business with companies that they believe in. If you have a clear purpose, it will become easier for customers to trust your brand. People are less motivated by rational arguments compared to emotional ones. When you give people why they should buy your products or services, it will help them understand the value of purchasing from you. Purpose allows employees to see what they are doing and contribute to a bigger picture.


5. Purpose Increases Revenue


Having a clear sense of purpose can drive higher revenue for your business. Customers will pay more for products and services when they know that the company behind them is positively impacting the world. Customers are willing to pay more for products from companies with high integrity and a strong sense of purpose.


As you can see, having a sense of purpose is more than just an attractive buzzword. A strong sense of purpose gives your business a competitive advantage over other companies in the market!


Some examples of brands with a strong sense of purpose


  • The Body Shop - helping improve people's lives through creating naturally efficacious products

  • Warby Parker - giving sight to the less fortunate

  • Natura - supporting women in business

  • Toms - providing shoes for children in need through one-for-one donations


Importance of the WHY, Why Does a Business Exist Beyond Financial Gain


When most people think about businesses, the first thing that comes to mind is money. It's natural to think about companies in terms of dollars and cents - after all, companies exist to make a profit, right? While it's certainly true that making money is one of the key reasons businesses exist, it's not the only reason. We'll look at why companies need to have a purpose beyond making money and how it can help them achieve success.


1. Differentiating Your Business


A vital purpose can help your business stand out from the competition. If you're building a new business or trying to grow an existing one, it's natural that you'll want to do things that are imitable - it can help with user acquisition and brand awareness. Not only that, but having a unique purpose means that your business will be excellent. It won't be the same as every other company out there, and people will find it compelling because of that.


2. Attracting a Better Workforce


Since a business exists beyond its financial gain, employees working for a company are not as simple as getting paid to do a job - they have to believe in what they do and what the business is doing. This gives companies a competitive advantage when hiring new employees - talented workers want to work for a company they feel good about being a part of, and a purpose can help with that. A company whose goal is something positive will also attract talent from prospective employees who share their values.


3. Creating a More United Team


A purpose serves as the basis for bringing together people by showing them why they're working with you. A business can't be successful if its managers and employees don't work well together, and one of the ways to do that is to create a bond that goes beyond just bank accounts. Shared values and a common goal to keep working toward can help make that bond.


4. Providing a Better User Experience


A company's purpose is what drives the nature of the service or product they're offering. A business without a higher goal resonates with customers on a subconscious level - it speaks to their values, and they feel good about being a part of it. A company with no purpose doesn't have the same effect, and people will feel more disconnected from what they're trying to do.

.

.

.

So, why does a business exist beyond financial gain? Because being successful in business goes beyond just making money. Focusing on creating a strong bond with customers that includes shared values and a common goal, a company can enjoy more significant success in the long term.



How Can Having a Brand Purpose Help Companies Connect With Their Audience, Increase Their Revenue


More and more companies realize the importance of having a brand purpose. A vital brand purpose can help connect companies with their audience to increase revenue.


1. What Is a Brand's Purpose?


A brand's purpose is the reason it exists. It's what drives your business to go above and beyond its competition to achieve something meaningful for itself, its community, or even its audience. It is the driver behind every choice that your company makes, from how you choose to spend money through the acquisition of other companies to how you choose to communicate with your audience. The brand purpose makes every aspect of the company's business more meaningful than just profit.


2. Why Does Having a Brand Purpose Matter?


We live in an era where people seek connection and meaning through their brands. Brands that stand for something more than just product or profit tend to earn loyal customers happy to pay more for the brand's products or services. An example of a brand with a powerful purpose is TOMS Shoes, which donates one pair of shoes to a child in need every time someone purchases a pair. This cause makes customers connect with the company and feel good about their purchase. As research shows, this connection leads to higher customer satisfaction and more brand loyalty.


3. How to Develop a Brand Purpose?


Developing a solid and robust brand purpose takes time and effort. Here are some tips that you should consider when designing your brand's purpose:


Focus on the "why" behind your company's business. What is its intent? What idea or ideology does it stand for? Why did you start your business?


Create a clear and concise statement of your company's purpose. What does the brand aim to achieve through its products and services? What change would the business like to see in the world, and how will it achieve that change? How is your brand changing lives for the better daily?


When you develop a clear brand purpose, it becomes easier to make decisions for your company. Your purpose should be the guiding light that helps you choose between different opportunities and paths you can take.


Be consistent. Make sure your brand's message is always clear across all marketing efforts. This includes website copy, marketing collateral, social media posts, and other forms of communication. By putting a lot of effort into creating a clear brand purpose, you send a strong message to your audience, making it much easier for them to understand what your company is about at first glance.


Even though developing a powerful brand purpose takes time and effort, having one is well worth the outcome. You will be able to connect with your audience and achieve financial success by emphasizing having a positive impact. This is what makes every decision you make more meaningful.


We believe that creating a powerful brand purpose can benefit any company, especially those aiming to be transparent and stand for something bigger than just profits.


Conclusion


We are living in an era where people seek connection through their brands. Having a powerful brand purpose is the best way to make your company stand out from its competitors, connect with your audience, and ultimately increase revenue.



Comments


bottom of page