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COSANT Cyber Security

Re-Branding & Web Development

“Branding is the process of connecting good strategy with good creativity"

Marty Neumeier

Cosant is a successfully growing company that offers Information Security services to help their clients get and stay compliant. Founded to address a gap in cost-effective IT and Cyber Security leadership available to middle-market organizations, the company serves midsized and emerging organizations in all industries throughout the U.S.

The company’s advisors, consultants, and vCISOs all have a unique blend of business savvy, information technology experience, and deep information security expertise. The staff is fluent in communicating with all levels of client organizations—from technicians to engineers, the C-suite, and the Board of Directors.

The company has been steadily growing, and as result, its core became more focused and clear. The CEO and leadership team decided to rebrand in 2022.

 

Branding goals:

  • Reconstruct a strong branding strategy and execution plan to apply brand guidelines across the company.

  • Create a consistent visual brand and brand guide.

  • Spread brand awareness to create a supportive audience foundation, the very first step in the marketing funnel.

  •  Align the company’s vision, mission, and values to the brand to ensure clients know exactly what Cosant is delivering and recognize the value of its “why.”

  • Create a toolset of branded assets for use across marketing and sales channels.

 

Website re-design goals:

  • Adhere to brand, products, services, and marketing strategy.

  • Align with the company's audience, customer personas, or brand guidelines.

  • Attract organic traffic from search engines through SEO best practices.

  • Create a seamless user experience and user interface.

  • Create systems where the website makes tasks easier and serves the business.

Brand Guidelines

Brand Messaging