Brand Strategy Fundamentals 
Workshop

In Brand Strategy & Execution Workshop, you'll learn a proven framework for branding and marketing. You'll become your clients' go-to for developing their brands.

By taking this course and enrolling in the live workshop, you'll gain experience with the process and problem-solving through a real client brief.

You'll learn how to:

• Major brand concepts and definitions

• Develop a deeper understanding of the branding process and its relation to business development

• How to develop a brand strategy from setting its Core, creating its personality, and positioning in the market

• How to implement a brand strategy and what does it look like

• How to facilitate a brand strategy session with your client

• How to sell a strategy session to your client

In this live workshop, Nour will take you through the entire brand strategy process that she uses with high-ticket brands and small local businesses. You'll learn about key elements like mission, vision, goals, and brand personality, as well as how to conduct target audience research, gap analysis, positioning, and creating a brand roadmap.

This workshop is split into three days to cover essential topics such as:

• Brand Mindset

• Brand Core

• Brand Personality

• Brand Positioning

• Brand Implementation

• Strategy Facilitation

• Selling Strategy Session

This course is for creatives who want to learn about brand strategy to sell it as a standalone service or add it to their design offerings.

You'll gain the knowledge, frameworks, tools, templates, and confidence you need to be successful. Brand strategy is a combination of using the right and left brain. It’s about empathy and imagination to really understand people and their needs and wants beyond their own words. It's also logical thinking to follow a process, identify gaps, and connect the dots.

This course will give you the jump-start you need to become your clients’ go-to for solving their big business challenges.

This workshop is for anyone interested in Brand Strategy including:

• Marketers

• Strategists

• Copywriters

• Visual Designers

• Brand Specialists

• Web Developers

• Content Creators

• Business Developers