Brand Strategy

The brand strategy looks at the unique elements that make a brand stand apart, by combining the brand’s core, voice with the business goals. 

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The strategy defines what does the business stands for, the promise it makes, and the personality it conveys. 

Expect:

• Internal Brand (Brand Purpose, Vision, Mission, Values)

• Audience Persona (s)

• Competitive Analysis

• Positioning Strategy

• Human Brand Persona (Brand Personality, Voice)

• Messaging Draft

• Storytelling Draft

• Brand Strategy Guidelines (brief) 

Visual Branding

From brand identity to a full system that ensures brand consistency. The brand identity comes down to cohesive elements that speak the brand’s language through visible elements of a brand, such as color, design, logo, and web design. It helps the company to become immediately recognizable.

Expect:

• Logo

• Typography

• Colour Palette

• Image Style

• Iconography

• Style Guide

• Web Design

• Stationary (Business cards, letterhead, envelop, file cover, PowerPoint Slides)

Marketing

A full review of the current marketing approach (audit), making sure it aligns with the brand strategy and visual consistency. 

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Setting a comprehensive marketing plan, with a material list that applies brand guidelines for effective marketing. 

Expect:

• Audit

• Channels Mindmap

• Marketing Plan

• Marketing Design (Flyers, Brochures, Promotional material, Prints)